Cision Top 10 UK PR blogs
My blog’s been ranked in Cision’s top 10 UK PR blogs once again – which is something I’m really chuffed about. I was wondering how the list was determined. Here’s an excerpt about how Cision put it...
View ArticleA GDS for local government?
Richard Copley has written a well considered and detailed blog post about what a Government Digital Service for local government might look like and why the sector should have one. This is a debate...
View ArticleLeaving local government for an exciting new opportunity
In April I’ll be leaving my role at Medway Council and East Sussex County Council for an exciting new opportunity. I’ll be joining Canterbury-based Deeson Group as director of communications and...
View ArticleWhy “Share a Coke” was a successful integrated marketing campaign
I’m a bit of a sucker for decent evidence behind marketing campaigns – both to inform campaign development and to work out afterwards whether it was actually worth doing in the first place. But...
View ArticleCommunicate to Inspire – leadership communications
Over the past couple of weeks I’ve been reading a new book by Kevin Murray, Chairman at Good Relations Group, about leadership communications. It’s called “Communicate to Inspire – A Guide for Leaders”...
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Generational differences
Ipsos MORI has a fascinating piece of research looking at the generational differences in society called Generations. It looks at four generational cohorts which have increasingly differentiated...
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Custom barcodes as a call to action
Spotted this six sheet ad at Canterbury West station on my way to work this morning: Being a bit of a marketing geek, what caught my eye was the inclusion of a bar code as a call to action for the...
View ArticleFlight MH370, crisis public relations and social media
The tragic mystery surrounding the Malaysia Airlines flight MH370 has captured the airwaves worldwide since 8th March. As the story has changed in real time since then, there can’t be many...
View ArticleHow to be a great marketer and stand out from the crowd
A few weeks back I spent some time at a major marketing show. Over the years I’ve always noticed that the largest stands in the highest visibility locations typically belong to the latest trend to hit...
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Time spent on digital media now exceeds TV
Spotted a useful bit of research from eMarketer earlier in the week that looks at how long UK consumers spend on different media types each day. The big headline is that the rapid growth in use of...
View ArticleDo you want to be Head of Communications?
Do you fancy doing my job – or strictly speaking the East Sussex part of it? Well here’s an opportunity. I’m moving onto exciting pastures new next month, so the job of Head of Communications at East...
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Every business is a digital business
Here’s an interesting (and quite long) piece of thinking from Accenture on the relationship between digital and business. The overall argument that’s put forward is: Becoming a digital business is no...
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Free communications and marketing event in Canterbury
Socialbury is a monthly free knowledge sharing event for communications and marketing people in Kent. It’s run by Kent communications and marketing agency Deeson Creative where I’m now based as...
View ArticleDigital neanderthals, marketing and the shiny new things
I was talking last week to a friend who’s a qualified children’s football coach. He was explaining to me the difference between coaching five year olds and coaching eleven year olds. At age five the...
View ArticleWant to work with Deeson Group?
At Deeson Group we’re hiring. We work across digital and print to deliver top quality projects for an exciting range of clients that includes big names like Johnson & Johnson, ITV and Robbie...
View ArticleIt’s been a while…
It’s been almost five months since I joined Deeson – the Canterbury-based digital agency – looking after the company’s marketing, creative, user experience and strategy work. And it’s been a good few...
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Dangerous driving around cyclists
I cycle pretty much every day now, including a six mile round trip to and from work. So I see a lot of pretty poor driving around cyclists, including cars pulling out into my path as a cyclist,...
View ArticleDrupal for marketers in 2015
It’s clear from working with our clients and keeping an ear to the ground that big data, open source, content marketing, personalisation and online communities are just a few of the trends that are...
View ArticleAbseiling 114m from the Arcelor Mittal Orbit for charity
This weekend I’ll be descending the UK’s largest sculpture along with colleagues from digital agency Deeson in aid of Porchlight, a charity supporting the homeless and vulnerable across Kent and...
View ArticleReview: A Mind for Business by Andy Gibson
Psychology and neuroscience fascinate me, even if I do have trouble spelling them when writing a blog post. With every day that passes I become more convinced that genuine leadership requires leaders...
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